The upscale new blue and red logo illustrates the idea that Datawatch solutions mine data “hidden in plain sight” in business documents and transform it into business intelligence that you can use to make decisions — giving you an edge in the marketplace.

This new positioning is also reflected in the new web site, which features a more sophisticated, streamlined design to help you easily navigate the site and find what you need.

As a leader in Enterprise Information Management, Datawatch Corp. serves more than 35,000 organizations worldwide. Founded in 1985, Datawatch is based in Chelmsford, Mass., with offices in London, Sydney and Manila.

As an early pioneer of report mining, Datawatch bridges the gap between business intelligence and content management by offering a spectrum of industry-leading software solutions that:

• Transform existing business documents and reports into live, actionable data for analysis and better business decisions
• Provide analytic tools that don’t require programming or database scripting expertise
• Archive business documents for use in business processes, compliance, customer service and operational decision making

So, what’s the bottom line? It’s this: Datawatch leverages existing systems and applications by unlocking the vast amounts of data in documents and turning it into actionable information. Efficiently. Seamlessly. Cost-Effectively.